Part I (1–16)
Speed without workflow change—and the limits of that pattern.
Soft launch
The Owner
a business novel about work in the GenAI era
AI changes tasks. Workflows need owners.
Eight free chapters on GitBook, all with audio. Founding readers get twenty during soft launch. Read, listen, and tell us what lands.
About
Organizational change, disguised as an AI initiative
The Owner follows Ethan, a transformation lead at Northstar Consulting, and two clients who make opposite choices—as GenAI pilots collide with workflows, incentives, and the question of who actually redesigns the work when tasks move.
For leaders, operators, and builders who care why demos succeed and production stalls—it is the narrative companion to the T-W-O framework (task, workflow, organization), without slide decks or jargon.
Part II (17–32)
Building the ownership model—and discovering what the organization resists.
Part III (33–48)
The model meets the market—and the question of whether it can outlast the people who built it.
Founding readers
Twenty chapters during soft launch
Go beyond the public eight: register for chapters 9–20 during soft launch, ahead of the May 2026 release.