Research

Research mapped to T–W–O

Formal work on generative AI becomes easier to read when it is tied to the right layer.

This page organizes research within the T–W–O framework. A few papers in each layer serve as anchors—work from any lab or institution that sharpens what questions belong there.

GenAI at the level of structure and governance.

Structure, governance, and strategy that shape where GenAI fits and who owns change.

The Economics of AI Foundation Models: Openness, Competition, and Governance

Addresses the strategic and governance choices around AI foundation models at the industry level.

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Generative AI and Organizational Structure in the Knowledge Economy

Looks directly at how GenAI affects the shape and structure of knowledge-work organizations.

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How GenAI reshapes sequences of work.

Sequences of tasks, coordination, and operating routines that determine how work actually moves.

Scaling Compassion in Online Disputes: A Field Experiment on Behaviorally Framed Generative AI

Studies how GenAI changes an end-to-end dispute-resolution process across a real platform.

Organizational Ideation with Generative AI: Evidence from Sam's Club

Examines how ideas move through an organizational process when GenAI participates in ideation.

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How GenAI changes discrete tasks.

Individual units of work where GenAI changes execution quality, speed, or cost.

Optimizing Prompts for Large Language Models: A Causal Approach

Focuses on improving how a specific GenAI-enabled task is performed through better prompt design.

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Persuasion is All You Need: Generative AI-powered Content Marketing and Product Sales

Examines how GenAI affects the content-production and persuasion task inside commercial activity.

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Talks that extend the research into public conversation.